Can a wedding dress ever be sustainable?

Sustainability is a question we grapple with surprisingly often. Every time we develop a new design it’s one of the questions we wrestle with. Many times when working with someone to create their perfect gown, we bring it into the conversation, and every email we get after the wedding asking ‘what do we do now?’ brings the discussion to the fore.

The holy grail would be to be able to say one fabric is sustainable and another isn't. That choosing natural fibres is always better than synthetic fibres. Or that there is a perfect solution waiting to be discovered. Unfortunately, sustainability is rarely that simple.

The more we've learned about fabric production, the more we've realised that every choice involves trade-offs.