The Meaning behind the stories we choose

Every so often, someone visits the studio and asks a question that makes us pause. We are known for weaving symbols into our designs; the pentagram lacing of Zorya and the hexagram of Melinoe are the most obvious, but sometimes it's because a dress is named after an unfamiliar goddess or we choose a certain song on a reel or TikTok. It makes me realise we don’t talk about why we choose the stories we choose, which naturally makes people wonder whether we follow a particular religion, ask whether we're pagan and occasionally assume something altogether more sinister.

The question usually comes with gentle curiosity, sometimes, if we're honest, it begins with uncertainty. Those conversations have made us realise that perhaps we've never explained why we choose the stories we do.